wubbleyew.com

Software Development, Consulting, Training & Copywriting

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We are a husband-and-wife team bringing together complementary skills in software development, consultancy, copywriting, documentation, training, and communication. We help businesses turn ideas and technical information into clear, effective digital solutions. Whether you need a system built, a project guided, or complex information made easier to understand, we offer practical expertise and a friendly, collaborative approach.

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Madelyn Baines

Copywriter, Editor, Trainer, ESL Teacher

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I work in web copywriting, documentation, training, and client communication, with experience creating website content, blog posts, tutorials, FAQs, testimonials, video demonstrations, and user support materials.

Over the years I have gained experience in taking detailed or technical information and making it clear, practical, and easy to follow. I have created and maintained a range of written and customer-facing materials, including website copy, blog posts, tutorial documentation, FAQs, testimonials, user guides, and training resources. I have worked with content management systems such as Umbraco, supported businesses with copy for their Amazon shops, eBay stores, and similar platforms, and written content with search visibility and user experience in mind.

I also have experience creating and editing videos, preparing training materials, and delivering live training or demonstration sessions via video conferencing. This has given me a strong understanding of how to explain systems, processes, and services in a way that helps users feel confident.

Alongside this, I am a qualified and experienced English as a Second Language teacher. I teach professional adults who want to improve their communication, workplace English, public speaking, and presentation skills. This teaching experience has strengthened my ability to explain ideas clearly, adapt communication to different audiences, and help people feel more confident using new information.

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Specialities: Web copywriting, tutorial documentation, FAQs, user guides, training materials, video demonstrations, live training, ESL teaching, workplace communication, presentation skills, Umbraco CMS, and SEO-focused content.

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Phil Baines

Software Developer, Project Manager, Consultant

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I'm a software developer, with over 20 years of experience working in web and application development.

Over the years I've had experience working on a diverse range of projects. I've built complex web applications including content management and booking systems, as well as business-to-business document sharing platforms. I've created CLI developer tools that help automate and manage the development process. I've also worked on APIs, mobile apps, and software libraries.

My in-depth knowledge of software planning and development enables me to offer valuable guidance as a consultant. I have good communication skills, which often puts me in a great position to explain a client's needs and ideas to other developers, and to manage realistic expectations for clients.

Specialties: C#, .NET, SQL, HTML, CSS (and SASS), JavaScript (and various frameworks), project management, project planning, and software specification writing.